International branding expert Sergio Brodsky told delegates at the recent Innovation PNG 2023 conference why their organisation’s brand matters – and there’s a lot more to it than just your logo.
Executive class: meet some up-and-coming Papua New Guinea professionals [part 1]
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11 Oct 2022 by 4 Comments
Meet six Papua New Guineans under 40 who powering ahead in their professions. Hear about their work and thoughts about leadership and success in this six-part series. First us is Kevin Alo, General Manager Group Strategic Marketing, CPL Group.
Boardroom briefing: socially distanced tourism, post-pandemic sustainability and popular products
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11 Nov 2020 by Leave a Comment
Restarting tourism safely, going green in spite of COVID-19, and how to make your product a ‘must have’. Readings from around the world on business, leadership and management. Socially distanced holidays As Papua New Guinea’s travel industry met this week in Port Moresby to grapple with how tourism is going to look in a post-pandemic […]
Boardroom briefing: pandemic start-ups, marketing in a crisis and new WhatsApp payment system
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17 Jun 2020 by Leave a Comment
Starting a business during the pandemic, the right marketing message for the times and WhatsApp launches a new ecommerce product. Readings from around the world on business, leadership and management.
Crisis or opportunity: building your company’s brand during the time of COVID-19 [analysis]
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14 May 2020 by Leave a Comment
The COVID-19 crisis has sent economic shock waves around the world and seen businesses in Papua New Guinea and elsewhere cut costs. This may seem prudent but it may not be the best course of action for your brand, says digital marketer Andreia Brodsky.
Opinion: How to build a powerful brand (part 2)
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12 Apr 2019 by Leave a Comment
In the second part of this series, Ian Hetri, Digital Marketer and Co-founder at Growthsquid, explains how to produce branded content and measure digital marketing campaigns.
Opinion: How to build a powerful brand image online
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1 Apr 2019 by Leave a Comment
In this two-part series, Ian Hetri, Digital Marketer and Co-founder at Growthsquid explains how SMEs in Papua New Guinea can build—and maintain—a brand image online.
Opinion: how the digital world is taking over business
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7 Nov 2016 by Leave a Comment
Marketing never stays still. Robert Hamilton-Jones returns to the city of his birth to find out how digital technology is raising customers’ expectations to new heights.
Opinion: Is it time for Papua New Guinea business to get serious about social media?
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6 Sep 2016 by 2 Comments
With an estimated one million Papua New Guineans now connected to a mobile network, is it time for companies to add social media to their marketing strategy? Digital marketing manager Andreia Brodsky outlines what you need to know about this growing marketing channel.
Native advertising comes of age
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26 Oct 2015 by Leave a Comment
Native advertising has come of age. That was the message from Native Advertising seminar at the 2015 World Publishing Expo in Hamburg.
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