Hertz sues Accenture over failed website redesign, mobile phone usage in Papua New Guinea may have dropped and a social media technique to conceal who you’re talking about. Readings from around the world on business, leadership and management.
Thinking of having your corporate website redesigned? Consider the cautionary tale of Hertz.
As reported in The Register, the US-based car rental giant Hertz is suing management consultancy Accenture in a New York district court over the failed redesign of Hertz’s website.
Mobile phone usage drops?
With the possibility that there will be a new Pacific entrant into PNG’s mobile phone market, Datareportal’s 2019 Global Digital Overview has revealed that mobile subscriptions have fallen by 3.1 per cent in PNG over the last year. There are currently 2.73 mobile subscriptions, which is 32 per cent of the population. Seventy six per cent of mobile connections are prepaid, according to Datareportal.
The report found that 11 per cent of PNG’s population uses the internet, with 9.2 per cent of the population active social media users; and eight per cent of the population mobile social media users.
Facebook has the largest social media advertising audience with 770,000 monthly users, according to Datareportal’s overview.
The top social messenger application in PNG is Whatsapp.
The report found that internet penetration in Oceania is 69 per cent, compared with 63 per cent in South East Asia.
Social media techniques that-must-not-be-named
If you’re monitoring mentions of your business on social media (and you should be), you might want to know about Voldemorting.
Voldemorting is a social media phenomenon in which people use alternative terms to mask the fact they are referring to a specific brand, company, or even a politician. For example, using ‘birdsite’ instead of Twitter, ‘faceblue’ in lieu of Facebook or ‘The Cheeto’ to refer to the President of the United States.
The term is inspired by Voldemort, the fictional dark wizard from the Harry Potter novels and films whose actions were so unspeakable people fear to say his name and simply refer to him as ‘He-Who-Must-Not-Be-Named’.
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